Specialty Retailer

Client: Ping Golf, Phoenix, AZ
Introduction: February 2006
Product(s) Promoted: Golf clubs, apparel and accessories
Distribution: Sporting goods stores and pro shops
Intended Length of Use: 3 years
Size of Run: 150 floor units and 500 slatwall units
Dimensions (H x D x W): 6.5' x 3.5' x 4'
Weight: 300 lbs.
Producer: Cormark Inc., Des Plaines, IL

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Design of the Times 2006 Contest Declaration

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Client: Flagstar Bank, Troy, MI
Introduction: March 2006
Product(s) Promoted: Financial services, retirement planning
Distribution: Flagstar bank branches in Michigan
Intended Length of Use: 10 weeks
Size of Run: 120 kits
Dimensions (H x D x W): 28" x 1/8" x 22"
Weight: 1 lb.
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2006 Contest Declaration

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Client: Ariat International, Union City, CA
Introduction: November 2005
Product(s) Promoted: Ariat shoes and boots
Distribution: Western, farm, equestrian, and other specialty retailers
Intended Length of Use: 2+ years
Size of Run: 250 sets
Dimensions (H x D x W): 6' 5" x 17" x 12"
Weight: 50 lbs.
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

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Client: Bell Sports, Santa Cruz, CA
Introduction: May 2006
Product(s) Promoted: Snow and bicycle helmets
Distribution: Bike shops, ski shops, and sporting goods retailers
Intended Length of Use: 3+ years
Size of Run: 1,100 sets: 800 U.S., 300 Europe
Dimensions (H x D x W): 6'11" x 24" x 24"
Weight: 60 lbs.
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

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Client: Car-Freshener Corp., Watertown, NY
Introduction: July 2005
Product(s) Promoted: Car Air Freshener Products
Distribution: Specialty stores
Intended Length of Use: 6 months
Size of Run: 30,000
Dimensions (H x D x W): 5' x 2' x 2'
Weight: 200 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: Ariat International, Union City, CA
Introduction: October 2005
Product(s) Promoted: Belts
Distribution: Western, farm, equestrian, and other specialty retailers
Intended Length of Use: 2-plus years
Size of Run: 500
Dimensions (H x D x W): 6'11" x 2'8" x 4'8"
Weight: 80 lbs.
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

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Client: adidas Golf, Carlsbad, CA
Introduction: February 2006
Product(s) Promoted: Footwear
Distribution: Large off-coarse specialty stores, small on-coarse pro shops
Intended Length of Use: 3 years
Size of Run: 188
Dimensions (H x D x W):67" x 21" x 18"
Weight: 80 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

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Client: Benjamin Moore & Co., Montvale, NJ
Introduction: July 2005
Product(s) Promoted: Details color palette
Distribution: Benjamin Moore Signature Paint Stores
Intended Length of Use: 1 year
Size of Run: 100
Dimensions (H x D x W): 24" x 16" x 34"
Weight: 25 lbs.
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2006 Contest Declaration

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Client: Shimano America, Irvine, CA
Introduction: May 2006
Product(s) Promoted: Shimano Bicycle Components
Distribution: Independent bicycle dealers
Intended Length of Use: 3+ years
Size of Run: Varies from 240 to 1,800, depending on display format
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

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Client: Matrix, New York, NY
Introduction: September 2005
Product(s) Promoted: Hair care products
Distribution: Hair salons
Intended Length of Use: 2 years
Size of Run: 5,000
Dimensions (H x D x W): 6'5" x 1'6" x 2'7"
Weight: 50 lbs. (unit only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?