Ugly Mug Coffee Shipper
Product: Ugly Mug coffee
Number of displays: 5,000
P-O-P companies: Pack Plus Converting (packaging), Chino, CA; American Container (shipper), Memphis, TN; Young & Laramore (graphics and copy)
Distribution: Supermarkets, coffee shops
Introduction: December 2007 (package redesign); April 2008 (shipper)
Duration: Temporary
Construction: Corrugated
Set-up: Retail staff
Comments: A new shipper for Ugly Mug uses the brand's irreverent sense of humor to attract attention in the coffee aisle.