Specialty Retailer

Brand: Schwinn bicycles
Key Insight: A retail audit and shopper interviews revealed that while shoppers are familiar with the Schwinn name, they don't have an emotional connection to the brand.
Solution: Ratchet up the brand's appeal through a call-to-action campaign about enjoying life centered around the nostalgia of the classic bicycle bell.
Description: In-store posters support the emotional feel of the new Schwinn campaign.

Brand: Bauer Supreme TotalOne hockey skates
Key Insight: Footwear SKUs are generally displayed sideways on slatwall, giving shoppers a side profile view.
Solution: Present this high-priced skate facing forward as if it's floating off the slatwall.
Description: Shoppers can extend a pull tab on the display to learn more technical information about the skate. Displays hit stores one month before the skates.

Client Company: Draftfcb for USPS
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $10
Production Date: 9/1/2009
Production Run Quantity: 48,000
Objectives: To create a premium but inexpensive way to leverage media advertising at retail and dispense a simple brochure that educates consumers on the flat rate box program in multiple locations throughout the retail environment.

Client Company: Bath & Body Works
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 month
Producer: Rapid Displays
Unit Cost: Under $500
Production Date: 9/15/2009
Production Run Quantity: 1,114