Specialty Retailer

Client: 20th Century Fox Home Entertainment, Los Angeles, CA
Product(s) Promoted: DVDs
Distribution: Mass merchants, electronics chains, supermarkets
Number of Stores: 6,600
Production Run Quantity: 6,600
Introduction: 4/22/10
Intended Duration: 2 weeks
Dimensions (H x W x D): 96" x 57" x 24"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

---

Design of the Times 2010 Contest Declaration

Client: Bulova, New York, NY
Product(s) Promoted: Bulova Accutron watches
Distribution: Fine Jewelry stores
Production Run Quantity: 500
Introduction: 1/1/09
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 3" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Packaging Specialists, Cheswick, PA

---

Design of the Times 2010 Contest Declaration

Client: Pacific Market International, Seattle, WA
Product(s) Promoted: Drinkware
Distribution: Specialty Retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: 3/1/10
Intended Duration: 2 years
Dimensions (H x W x D): 68" x 20" x 18"
Weight: 7 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: International Paper/Shorewood Display, Thorofare, NJ

---

Design of the Times 2010 Contest Declaration

Client: KDDI Corporation, Tokyo
Product(s) Promoted: Cell phones
Distribution: Mass merchants, cell phone shops
Number of Stores: 150
Production Run Quantity: 150
Introduction: 2/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 14" x 36" x 16"
Weight: 40 lbs.
Budget Category (U.S.): $551 - $600 (display only)
Producer: Best Project Co Ltd., Osaka, Japan

---

Design of the Times 2010 Contest Declaration

Client: Virgin Mobile, Warren, NJ
Product(s) Promoted: Prepaid Cellular Phones
Distribution: Indirect cell phone stores and dealers nationwide
Number of Stores: 147
Production Run Quantity: 6,000
Introduction: 5/1/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 24" x 17" x 67"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Bay Cities, Pico Rivera, CA

---

Design of the Times 2010 Contest Declaration

Client: Sharp Electronics, Mahwah, NJ
Product(s) Promoted: Sharp Quattron Aquos LED TV
Distribution: Military Facilities, Paul's TV, Video Land, Mobile One, Brandsmart USA & Cowboy Maloney
Number of Stores: 144
Production Run Quantity: 144
Introduction: 4/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 41" x 37" x 18"
Weight: 45 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Rand Diversified, Edison, NJ

Client: Virgin Mobile, Warren, NJ
Product(s) Promoted: Prepaid cellular phones
Distribution: Indirect cell phone stores and dealers nationwide
Number of Stores: 147
Production Run Quantity: 10,000
Introduction: 5/1/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 4" x 5" x 6"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Bay Cities, Pico Rivera, CA

---

Design of the Times 2010 Contest Declaration

Client: Acuvue Vistakon Division of Johnson & Johnson, Jacksonville, FL
Product(s) Promoted: Acuvue Moist Brand Contact Lenses
Distribution: Independent Eye Care Professionals and Retail Chains
Number of Stores: 1,500
Production Run Quantity: 2,000
Introduction: 2/1/09
Intended Duration: 2 months (estimated)
Dimensions (H x W x D): 6" x 18" x 8"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: The Integer Group, Lakewood, CO

Brands: "Eat Pray Love" and Cost Plus World Market merchandise
Insight: The movie's international setting complements the retailer's eclectic product offerings.
Solution: Create dedicated "Eat Pray Love" shops that take inspiration from the film's three major locations -- Italy, India and Indonesia.
Description: Shop-in-shops featured banners and a mix of Cost Plus World Market merchandise and "Eat Pray Love"-licensed products, like this replica of a day bed seen in the movie.