Snacks

Client: Madden Communications, for Kraft Foods Inc., Wood Dale, Ill.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: April 2003
Size of Run: 15,000
Comments: Small footprint designed specifically for c-store environments.

Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: October 2003
Size of Run: 5,500
Comments: Frito-Lay has a long tradition of Super Bowl tie-ins, and the company maximizes its partnership with NFL football with these lobby spectaculars.

"This massive display featuring Nabisco snack products is actually four cleverly designed individual floor displays, each with four identical shelves, positioned together to form what looks like one complete pallet unit.
    The Halloween/Hulk header ties everything in, but the beauty of this design is that it would also work well as four individual displays or two back-to-back units."

-- From "Ricci at Retail," published February 2004

"This tubular metal frame unit holds six identical shelves (great cost effectiveness and easy replacement if ever needed) that provide excellent holding power and space for all pricing details.
    Rather than a header, Archway opted for side panel graphics attached to the slanted tubular frame to both maximize product load (they gain that extra top shelf) and take advantage of the fact that in supermarkets, many displays are first seen by consumers from the side as they start down an aisle.