Snacks

Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: July 2003
Size of Run: 7,000
Comments: This program achieved 97% field placement thanks to Frito-Lay field sales reps, and a 21% increase in sales during the life of the promotion.

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Size of Run: 2,800
Production Date: November 2003
Materials/Processes Used: CNC bent wire, sheet metal, tubing, casters
Comments: Assembly requires no tools so Keebler representatives can quickly set up the displays in stores. Casters provide easy mobility.

Client: Paramount Farms Inc., Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Duration: Temporary
Size of Run: 4,174
Comments: Paramount Farms teamed with Coleman for a camping sweepstakes, in which one of the prizes was a Coleman cooler. Marketers incorporated the cooler into the display, making it look like the cooler is dumping loads of Sunkist California pistachios.

Client: Kellogg Co., Battle Creek, Mich.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: November 2003
Size of Run: 7,000
Comments: Cereal sales increased 32% in stores that featured this display. All 16 collectible Disney toys are featured on the standee.

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Size of Run: 1,700
Production Date: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Powder-coated sheet metal base, laser-cut Keebler logo, square tubing, 3/8-inch wire, injection-molded shelf covers, silkscreened PVC header, casters

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Semi-permanent
Size of Run: 450
Production Date: November 2003
Materials/Processes Used: 3/8-inch wire, 16 gauge sheet metal, Baltic birch plywood shelving, silkscreened vinyl logo
Comments: Designed to mimic the look of an upscale bakery rack, this floorstand helped Kellogg enter markets that previously hadn't carried the Carr's brand.

Client: Madden Communications, for Kraft Foods Inc., Wood Dale, Ill.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: April 2003
Size of Run: 15,000
Comments: Small footprint designed specifically for c-store environments.

Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: October 2003
Size of Run: 5,500
Comments: Frito-Lay has a long tradition of Super Bowl tie-ins, and the company maximizes its partnership with NFL football with these lobby spectaculars.