Snacks

Product: Borden North American Snacks Doodle O's
Number of displays: 25,000
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets, convenience and grocery stores
Introduction: June 1992
Duration: Temporary
Construction: Corrugated cardboard with flexo printing
A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Client: Planters Division, Nabisco Foods Group
Producer: Trans World Marketing Corp.
The cooler display holds 144 packages above chilled drinks, and is spurring impulse sales.