Snacks

Client: Kraft Foods Inc., East Hanover, NJ
Product(s) Promoted: Back to Nature Nuts/Snacks
Distribution: National supermarkets
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 8/14/07
Intended Duration: 3 years
Dimensions (H x W x D): 66" x 18" x 18"
Weight: 52 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Chips Deluxe, Fudge Stripes, and E.L. Fudge
Distribution: Supermarkets
Number of Stores: 7,500
Production Run Quantity: 7,500
Introduction: 10/1/07
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 68" x 28" x 84"
Weight: 38 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Snyder's of Hanover, Hanover, PA
Product(s) Promoted: Pretzel Cracker Snacks
Distribution: Various National & Regional Grocery Chains
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: 10/15/07
Intended Duration: 2-3 months
Dimensions (H x W x D): 69" x 19" x 19"
Weight: 34 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2008 Contest Declaration

Client: Nestle Nutrition, Minneapolis, MN
Product(s) Promoted: Boost chocolate and peanut butter bars
Distribution: National mass market retailers
Number of Stores: NA
Production Run Quantity: 10,000
Introduction: 1/6/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 14" x 4"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Pratt Display, Allendale, NJ

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Design of the Times 2008 Contest Declaration

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Tostitos, Lays and Salsa
Distribution: National
Number of Stores: 6,250
Production Run Quantity: 6,250
Introduction: 12/1/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 50" x 32" x 32"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2008 Contest Declaration

"I fully realize that retail floor space is tight and sometimes you just have to squeeze a promotional display wherever it fits. But the way this store positioned this unit wasted half of its selling potential and virtually buried its visibility. It is a tribute to the Go-Paks and Snak-Saks' popularity with consumers that this corrugated half-pallet actually sold out within a week ä once shoppers found it.

Report Card:

• Brand: A. Great job combining two popular lunchbox items in one bright, eye-catching display in time for the back-to-school season.

Retailer: CVS
Location: Philadelphia