Snacks

Client: Pepperidge Farms, Norwalk, CT
Product(s) Promoted: Pepperidge Farm Bakery/Biscuit Line
Distribution: National, Grocery
Production Run Quantity: 1,000 each
Introduction: 10/1/07
Intended Duration: 1-3 years
Dimensions (H x W x D): 68" x 29" x 10"
Weight: 105 lbs.
Budget Category (U.S.): $301-$350 (display only)
Producer: Display Boys, Santa Ana, CA

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Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Club, Townhouse, Toasteds, Wheatables
Distribution: Supermarkets
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: 11/1/07
Intended Duration: 2 months
Dimensions (H x W x D): 68" x 28" x 84"
Weight: 48 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Pepperidge Farms, Norwalk, CT
Product(s) Promoted: Pepperidge Farm Bakery/Biscuit Line
Distribution: Grocery-National
Number of Stores: 25
Production Run Quantity: 250 units
Introduction: 10/1/07
Intended Duration: 1-3 years
Dimensions (H x W x D): 80" x 53" x 49"
Weight: 430 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Display Boys, Santa Ana, CA

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Design of the Times 2008 Contest Declaration

Client: Krispy Kreme Doughnut Corp., Winston-Salem, NC
Product(s) Promoted: Krispy Kreme Doughnut Hole Cups
Distribution: C-stores and supermarkets Nationally
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 1/14/08
Intended Duration: 1 year-plus
Dimensions (H x W x D): 72" x 26" x 26"
Weight: 16 lbs.
Budget Category (U.S.): $51-$100 (display only)

Client: Kraft Foods Inc., East Hanover, NJ
Product(s) Promoted: Back to Nature Nuts/Snacks
Distribution: National supermarkets
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 8/14/07
Intended Duration: 3 years
Dimensions (H x W x D): 66" x 18" x 18"
Weight: 52 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Chips Deluxe, Fudge Stripes, and E.L. Fudge
Distribution: Supermarkets
Number of Stores: 7,500
Production Run Quantity: 7,500
Introduction: 10/1/07
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 68" x 28" x 84"
Weight: 38 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration