Cosmetics Branch Out As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales. Bristol-Myers Squibb Customizes Displays for Wal-Mart Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Countertop Unit Promotes Fun in the Sun Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Chanel Counter Gets Makeover Biore P-O-P Highlights "Clean, Honest" Themes Philosophy: The Cookbook Packaging Arden Bares All First Previous 52 53 54 55 56 Next Last
