Seasonal Merchandise

Client: Church & Dwight Co. Inc., Princeton, NJ
Product(s) Promoted: Nair Lotion Hair Remover
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 68" x 12" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: McNeil Specialty Pharmaceuticals Inc., Fort Washington, PA
Product(s) Promoted: Cold & Flu, Pain Relief, Stomach Care
Distribution: Drugstores
Number of Stores: 800
Production Run Quantity: 800
Introduction: October 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 100 lbs.
Budget Category (U.S.): $351 - $400

Client: MTL Technologies, Montreal, QC, Canada
Product(s) Promoted: Refrigerated Sweet and Savory Dough
Distribution: Supermarkets Nationwide
Number of Stores: 9,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 34" x 23" x 23"
Weight: 42 lbs.
Budget Category (U.S.): $301 - $350

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DeWalt, Towson, MD
Product(s) Promoted: Saw and Drill Accessories
Distribution: Home Depot
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 65" x 24" x 24"
Weight: 67 lbs.
Budget Category (U.S.): $151 - $200
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel Brewery Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 152
Production Run Quantity: 152
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 48" x 67" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Retailer: Walgreens
Location: Atlanta

Retailer: Walgreens
Location: Atlanta