Seasonal Merchandise

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DeWalt, Towson, MD
Product(s) Promoted: Saw and Drill Accessories
Distribution: Home Depot
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 65" x 24" x 24"
Weight: 67 lbs.
Budget Category (U.S.): $151 - $200
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel Brewery Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 152
Production Run Quantity: 152
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 48" x 67" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Sensitive Hair Remover
Distribution: Drugstores/Health stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 61" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Rite Aid
Number of Stores: 1,025
Production Run Quantity: 1,025
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Nestle Waters, Greenwich, CT
Product(s) Promoted: Bottled water
Distribution: Convenience stores
Number of Stores: 1,100
Production Run Quantity: 1,500
Introduction: February 2006
Intended Duration: Seasonal
Dimensions (H x W x D): 8" x 22" x 14"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: New Business Solutions Inc., Hicksville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100