Seasonal Merchandise

Retailer: Tom Thumb
Location: Dallas

Client: Canandaigua Wine Co., Fairport, NY
Product(s) Promoted: Cook's Champagne
Distribution: U.S. & Canada
Number of Stores: 4,200
Production Run Quantity: 4,200
Introduction: November 2006
Intended Duration: 6 weeks
Dimensions (H x W x D): 98" x 24" x 18"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Chocolate Peanut Crunch JavaKula & Cherry Crisp CremeKula
Distribution: Cafes in U.S.
Number of Stores: 450
Production Run Quantity: 3,544
Introduction: April 2007
Intended Duration: 2 months
Dimensions (H x W x D): 98" x 60" x 13"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Anniversary Roast Coffee
Distribution: Cafes in U.S.
Number of Stores: 408
Production Run Quantity: 32,000
Introduction: March 2007
Intended Duration: 2 months
Dimensions (H x W x D): 9" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5
Producer: HL2, Seattle, WA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Morgan & Sampson USA, Cypress, CA
Product(s) Promoted: Apparel, Hats and Accessories
Distribution: Longs Drug
Number of Stores: 350
Production Run Quantity: 700
Introduction: April 2007
Intended Duration: 3-5 months
Dimensions (H x W x D): 102" x 24" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $51 - $100
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Church & Dwight Co. Inc., Princeton, NJ
Product(s) Promoted: Nair Lotion Hair Remover
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 68" x 12" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: McNeil Specialty Pharmaceuticals Inc., Fort Washington, PA
Product(s) Promoted: Cold & Flu, Pain Relief, Stomach Care
Distribution: Drugstores
Number of Stores: 800
Production Run Quantity: 800
Introduction: October 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 100 lbs.
Budget Category (U.S.): $351 - $400

Client: MTL Technologies, Montreal, QC, Canada
Product(s) Promoted: Refrigerated Sweet and Savory Dough
Distribution: Supermarkets Nationwide
Number of Stores: 9,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 34" x 23" x 23"
Weight: 42 lbs.
Budget Category (U.S.): $301 - $350

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200