Seasonal Merchandise

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Nestle Waters, Greenwich, CT
Product(s) Promoted: Bottled water
Distribution: Convenience stores
Number of Stores: 1,100
Production Run Quantity: 1,500
Introduction: February 2006
Intended Duration: Seasonal
Dimensions (H x W x D): 8" x 22" x 14"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: New Business Solutions Inc., Hicksville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: DJB and Associates, Chicago, IL
Product(s) Promoted: Corona Light Beer
Distribution: Liquor Stores
Number of Stores: 8,700
Production Run Quantity: 8,700
Introduction: February 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Honey Cinnamon Latte
Distribution: Cafes in U.S.
Number of Stores: 408
Production Run Quantity: 2,099
Introduction: March 2007
Intended Duration: 2 months
Dimensions (H x W x D): 83" x 46" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25
Producer: HL2, Seattle, WA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Pretty Cream and Spray Hair Remover
Distribution: Drugstores, Health Stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 66" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $26 - $50

Entry Title: Be Fine Food Skin Care Endcap
Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Food Skincare Products
Distribution: CVS
Number of Stores: 3,150
Production Run Quantity: 3,150
Introduction: November 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 26" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50

Client: Newell Rubbermaid, Huntersville, NC
Product(s) Promoted: TakeAlong Reusable Containers
Distribution: Target, Wal-Mart, Club Stores, Supermarkets
Number of Stores: 3,100
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 2-3 weeks
Dimensions (H x W x D): 47" x 22" x 14"
Weight: 39 lbs.
Budget Category (U.S.): $151 - $200

Client: United Retail Group Inc., Rochelle Park, NJ
Product(s) Promoted: Women's Panties
Distribution:Avenue stores
Number of Stores: 1,265
Production Run Quantity: 1,265
Introduction: June 2006
Intended Duration: 4 months
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?