Personal Care

These K-Y products from RB may have been behind the pharmacy counter years ago, but now they have become "mainstream."

Ahold Delhaize's Martin's tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with an Aug. 29 email blast offering loyalty cardholders $100 worth of digital coupons.

Partners build on success of 2016 program with increased engagement

ShopRite tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a "tips from our beauty coach" circular feature and supporting digital activity.

Publix tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a feature in its Aug. 29 coupon book activating the manufacturer's sponsorship of the National Football League and plugging new Olay body wash and beauty bar soap along with SKUs from Old Spice and Secret.