Publix tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a feature in its Aug. 29 coupon book activating the manufacturer's sponsorship of the National Football League and plugging new Olay body wash and beauty bar soap along with SKUs from Old Spice and Secret.
Procter & Gamble's new Always Discreet Boutique underwear enjoyed secondary placement on an endcap display at Meijer accompanied by shelf tags offering a "buy 1, get 1 50% off" deal.
