Personal Care

Client: Clairol Inc.
P-O-P company: Henschel-Steinau Inc.

Client: Bonne Bell
P-O-P company: Stone Container

Client: Clairol Inc.
P-O-P company: Display Masters

Product: Graham Webb International Back to Basics hair care
Number of displays: 5,300 countertop displays; 18,000 miniature merchandisers
P-O-P companies: Ruszel Woodworks, Benicia, Calif.; Laser Engineering Inc., Chaska, Minn.
Distribution: Hair salons
Introduction: August 1994
Duration: Permanent
Construction: Wood, acrylic (countertop displays); wood (miniature merchandisers)

Client: The Gillette Co.
Producer: Henschel-Steinau Inc.
Category: Paperboard: Prepack floorstand
Comments: A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Client: SmithKline Beecham Consumer Brands
Producer: Henschel-Steinau Inc.
Category: Injection-molded Plastic: Floorstand
Comments: Retailers can set up this 6-foot-tall, proportional enlargement of a toothbrush in five minutes. The toothbrush section is shipped in two snap-together halves plus a base. Injection-molded styrene was used to ensure structural integrity and stability. The raised bump on the handle was vacuum-formed and preattached to the handle's understructure.

Client: Procter & Gamble Co.
Producer: Design Productions
Category: Multiple Materials: Multiple configurations
Comments: The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint. The shapes and colors evoke the sun and surf, reinforcing the product's image.