Personal Care

Client: Vistakon, Jacksonville, Fla.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 8,000
Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.

Client: Boots Healthcare USA Inc., Stamford, Conn.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Permanent
Size of Run: 5,700

Client: Sea & Ski, Ft. Lauderdale, Fla.
Producer: Menasha Display Group, Philadelphi
Duration: Temporary
Production Date: December 2003
Size of Run: 5,000

Client: Joico Laboratories Inc., Arcadia, Calif.
Producer: Justman Packaging & Display, Los Angeles
Size of Run: 3,000
Comments: The entrant says this corrugated display's soft curves and nearly unnoticeable seams give it the look of a molded unit. Shaped and colored like the line's custom bottle package, it is intended to reinforce brand recognition and enhance the launch of two new products in salons. It is refillable. All 3,000 units were placed.

Client: Schering-Plough, Berkeley Heights, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: April 2003
Size of Run: 2,510
Comments: Display rolled out annually exclusively for Wal-Mart.