Joico K-Pak Collection Floorstand
Client: Joico Laboratories Inc., Arcadia, Calif.
Producer: Justman Packaging & Display, Los Angeles
Size of Run: 3,000
Comments: The entrant says this corrugated display's soft curves and nearly unnoticeable seams give it the look of a molded unit. Shaped and colored like the line's custom bottle package, it is intended to reinforce brand recognition and enhance the launch of two new products in salons. It is refillable. All 3,000 units were placed.
