Right Guard Cool Spray Floorstand
"Here's another example of 'The Law of Unintended Consequences' that I explained in last month's column.
The first time I saw this small floor display, I wondered why the brand marketer didn't make better use of the thermoform trays to ensure that all the product packages faced front for greater name visibility. I also noticed that the header seemed to be poorly printed with graphics that looked cloudy.
