Personal Care

Client: Church & Dwight Co. Inc., Princeton, NJ
Product(s) Promoted: Nair Lotion Hair Remover
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 68" x 12" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Coppertone Continuous Spray
Distribution: Walgreens
Number of Stores: 1,000
Production Run Quantity: 1,100
Introduction: February 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 36" x 38" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pfizer Consumer Healthcare, New York, NY
Product(s) Promoted: Listerine Vanilla Mint and Natural Citrus
Distribution: Supermarkets, Drugstores
Number of Stores: 2,900
Production Run Quantity: 2,900
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 60" x 14" x 15"
Weight: 37 lbs.
Budget Category (U.S.): $11 - $15

Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Skincare Products
Distribution: CVS
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 13" x 27" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Degree Men's Ultra Clear Anti-Perspirant & Deodorant
Distribution: Wal-Mart stores
Number of Stores: 1,214
Production Run Quantity: 885
Introduction: April 2007
Intended Duration: Four days
Dimensions (H x W x D): 50" x 31" x 16"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: 3M, St Paul, MN
Product(s) Promoted: Nexcare Bandages
Distribution: Wal-Mart
Number of Stores: All U.S. stores
Production Run Quantity: 5,000
Introduction: December 2006
Intended Duration: One month
Dimensions (H x W x D): 18" x 14" x 48"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: Great Northern Corp. Chippewa Falls, Chippewa Falls, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Men's Rogaine Foam
Distribution: Drugstores, Wal-Mart
Number of Stores: 3,995
Production Run Quantity: 3,995
Introduction: August 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 22" x 14" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15