Personal Care

Client: Schick-Wilkinson Sword, Milford, CT
Product(s) Promoted: Schick Quattro Titanium Razors and Cartridges
Distribution: Supermarkets, Mass Merchants, Drugstores
Number of Stores: 12,000
Production Run Quantity: 18,000
Introduction: July 2006
Intended Duration: 2 months
Dimensions (H x W x D): 62" x 14" x 18"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50

Client: Kao Brands Co., Stamford, CT
Product(s) Promoted: Frizz Ease and Color Collection hair care products
Distribution: Walgreens
Number of Stores: 3,000
Production Run Quantity: 3,000 plus two additional runs of 1,500 each
Introduction: December 2006
Intended Duration: 2 months
Dimensions (H x W x D): 10" x 29" x 10"
Weight: 18 lbs.
Budget Category (U.S.): $11 - $15

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Visine
Distribution: Wal-Mart
Number of Stores: 1,575
Production Run Quantity: 6,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 10" x 30" x 11"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Wyeth Consumer Healthcare, Madison, NJ
Product(s) Promoted: ChapStick 24-piece caddies
Distribution: Various drug, food, c-stores and bodegas
Number of Stores: Not available
Production Run Quantity: 6,750
Introduction: April 2007
Intended Duration: One year
Dimensions (H x W x D): 15" x 4" x 6"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Axe Body Spray
Distribution: General and Supercenters
Number of Stores: 1,500
Production Run Quantity: 660
Introduction: April 2007
Intended Duration: Three days
Dimensions (H x W x D): 55" x 36" x 9"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Beiersdorf Inc., Norwalk, CT
Product(s) Promoted: Nivea Smooth Sensation
Distribution: Wal-Mart, other national accounts
Number of Stores: 1,840
Production Run Quantity: 1,840
Introduction: July 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 24" x 14" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Pretty Cream and Spray Hair Remover
Distribution: Drugstores, Health Stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 66" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $26 - $50

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Maybelline-Garnier New York, New York, NY
Product(s) Promoted: Garnier Nutritioniste Skin Care Line
Distribution: Drugstores, Mass Merchants, Supermarkets
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: October 2006
Intended Duration: 4-6 months
Dimensions (H x W x D): 82" x 35" x 14"
Weight: 80 lbs.
Budget Category (U.S.): $101 - $150

Client: Mentholatum, Orchard Park, NY
Product(s) Promoted: Softlips Lip Balm
Distribution: U.S. and Canada
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: April 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 52" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6 - $10
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?