Venus Breeze Launch Displays
Client: Procter & Gamble
Country of Production: United States
Distribution: United States
Intended Length of Use: 1 months
Producer: Alliance, a Division of Rock-Tenn Company
Unit Cost: Under $50
Production Date: 11/15/2006
Number of Displays: 13,000
Objectives: Launch Venus Breeze, the only female razor with built-in Shave Gel Bars. By appealing to the "goddess" within each woman, this program delivers a beauty feel for a trusted razor that pampers the skin.