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Personal Care

  • Purell Side Kick

    Client Company: Johnson & Johnson Sales and Logistics, LLC
    Category: Convenience Store Retailer
    Intended Length of Use: 1 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $25
    Production Date: 12/1/2008
    Production Run Quantity: 8,000
    Objectives: To cut through the clutter to communicate to the consumer how effective Purell is in killing 99.99% of most germs that may cause illness.
    Materials: The entire display is four-color process printed 10 pt. mounted to single face corrugated.
    Purell Side Kick
  • ChapStick True Shimmer Floorstand

    Client Company: Wyeth Consumer Healthcare
    Category: Hair and Skin Care
    Intended Length of Use: 2 months
    Producer: Alliance, a Division Of Rock-Tenn Company
    Unit Cost: Under $25
    Production Date: 8/27/2008
    Production Run Quantity: 1,870
    Objectives: Launch and create awareness of a new product line in the lip care category for the "Health and Beauty" market
    Materials: E-Flute and B-Flute corrugated, styrene hooks and clips
    ChapStick True Shimmer Floorstand
  • Oral-B CrossAction Floorstand

    Client Company: Procter & Gamble
    Category: Health Care
    Country of Production: United States
    Intended Length of Use: 1 months
    Producer: Alliance, a Division Of Rock-Tenn Company
    Unit Cost: Under $50
    Production Date: 3/18/2008
    Production Run Quantity: 5,000
    Objectives: Introduce a new brush product and technology within the Pro Health megabrand.
    Materials: Corrugate, SBS, Plastic
    Oral-B CrossAction Floorstand
  • Colgate Toothbrush Floorstand

    Client Company: Colgate-Palmolive
    Category: Health Care
    Intended Length of Use: 12 months
    Producer: Alliance, a Division Of Rock-Tenn Company
    Unit Cost: Under $200
    Production Date: 11/17/2008
    Production Run Quantity: 280
    Objectives: Guide shopper to oral care aisle. Organize a typically cluttered product category. Communicate Colgate Toothbrushes clearly to multi-cultural shoppers. Durable: Lasts one year on the floor. Easily refilled by store personnel.
    Colgate Toothbrush Floorstand
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