Personal Care

Client Company: Unilever
Category: Hair and Skin Care
Intended Length of Use: 12 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $25
Production Date: 11/14/2008
Production Run Quantity: 6,000

Client Company: The Dial Corporation
Category: Sales Promotion
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $25
Production Date: 7/14/2008
Production Run Quantity: 6,500
Total sales promotion: under $500,000
Other sales promotion techniques used: sweepstakes/contests, tie-in partner promotions/licensing programs, coupons/rebates, promotional special packs

Client Company: Johnson & Johnson Sales and Logistics, LLC
Category: Convenience Store Retailer
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 12/1/2008
Production Run Quantity: 8,000
Objectives: To cut through the clutter to communicate to the consumer how effective Purell is in killing 99.99% of most germs that may cause illness.
Materials: The entire display is four-color process printed 10 pt. mounted to single face corrugated.

Client Company: Wyeth Consumer Healthcare
Category: Hair and Skin Care
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $25
Production Date: 8/27/2008
Production Run Quantity: 1,870
Objectives: Launch and create awareness of a new product line in the lip care category for the "Health and Beauty" market
Materials: E-Flute and B-Flute corrugated, styrene hooks and clips