Personal Care

Client: Saatchi & Saatchi X, Springdale, AR
Product(s) Promoted: Crest Medallion toothbrush, toothpaste and rinse
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 2/24/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 78" x 36" x 16"
Weight: 70 lbs.
Budget Category (U.S.) $301 - $350 (display only)
Entrant: Saatchi & Saatchi X, Springdale, AR

Client: Colgate Palmolive, New York, NY
Product(s) Promoted: Colgate Optic White Toothpaste & Toothbrushes. Colgate Sensitive Pro-Relief Toothpaste & Toothbrushes
Distribution: Kroger National Distribution
Number of Stores: 2,600
Production Run Quantity: 2,600
Introduction: 8/15/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 23" x 15"
Weight: 29 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Procter & Gamble-Gillette, South Boston, MA
Product(s) Promoted: Gillette ProGlide Styler, Gillette Fusion Cartridges, Gillette Shave Gel
Distribution: Walgreens
Number of Stores: 5,100
Production Run Quantity: 5,200
Introduction: 2/21/12
Intended Duration: 2 months
Dimensions (H x W x D): 56" x 22" x 13"
Weight: 30 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Client: Unilever, Englewood Cliffs, NJ
Product(s) Promoted: Clear Shampoo & Conditioner
Distribution: Walgreens and Rite-Aid
Number of Stores: 9,891
Production Run Quantity: 9,891
Introduction: 4/29/12
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 61" x 35" x 19"
Weight: 41 lbs.
Budget Category (U.S.) $101 - $150 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Reckitt Benckiser, Hanover, PA
Product(s) Promoted: Clearasil Mixed Product
Distribution: Mass merchants
Number of Stores: 2,500
Production Run Quantity: 2,800
Introduction: 5/5/11
Intended Duration: 3 months
Dimensions (H x W x D): 72" x 24" x 16"
Weight: 110 lbs.
Budget Category (U.S.) $251 - $300 (display only)
Entrant: TimBar Packaging & Display, POP Division, New Oxford, PA