Personal Care

Client: Procter & Gamble, Fayetteville, AR
Product(s) Promoted: Olay Regnerist Wrinkle Revolution Complex
Distribution: Sam's Club
Number of Stores: 300
Production Run Quantity: 300
Introduction: 4/25/12
Intended Duration: 10 weeks
Dimensions (H x W x D): 9" x 20" x 18"
Weight: 11 lbs.
Budget Category (U.S.) $301 - $350 (display only)
Entrant: Saatchi & Saatchi X, Springdale, AR

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate Optic White Toothpaste & Colgate Optic White Toothbrushes
Distribution: Target, national distribution
Number of Stores: 1,668
Production Run Quantity: 1,668
Introduction: 8/15/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 13" x 36" x 12"
Weight: 14 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Unilever, Englewood Cliffs, NJ
Product(s) Promoted: Clear Shampoo and Conditioner
Distribution: CVS/pharmacy, Duane Reade, Target
Number of Stores: 1,000
Production Run Quantity: 3,000
Introduction: 4/29/12
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 9" x 30" x 12"
Weight: 32 lbs.
Budget Category (U.S.) $26 - $50 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate Sensitive Pro-Relief Toothpaste & Toothbrushes
Distribution: National Distribution to Food Trade
Number of Stores: 4,000
Production Run Quantity: 4,800
Introduction: 8/15/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 14" x 14"
Weight: 21 lbs.
Budget Category (U.S.) $26 - $50 (display only)