P-O-P for HMR Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well? Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. Emery Martinez Extends Jarritos Drink Line Dat'l Do-it Offers Sample Pack of Pepper Products Sterling Reorganizes Merchandising Programs Pepperidge Farm Places Goldfish Towers in White Hen Stores Jack & Jill Ice Cream Updates Signage Program Feeling the POWER of P-O-P With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores. Kraft P-O-P Targets Ethnic Markets Action Products Launches First Display First Previous 332 333 334 335 336 Next Last
