Packaged Foods

Product: Vegetable oils
Number of displays: 25,000
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Health-food stores
Introduction: April 1994
Duration: Temporary
Construction: Laminated paper or clear PVC
Spectrum Naturals' new Talker Pockets consist of laminated paper attached to a scored tab that slides into the price channel. A slot-and-tab base allows literature pieces to be set into the pocket and be visible from both ends of the aisle.

Product: Canned soup
Number of displays: 3,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: January 1994
Duration: Temporary
Construction: Corrugated
"We're having a little bit of trouble keeping [the standee] in the stores," says a Campbell's spokesman. "People want to take them home."

Old El Paso Fun Casa
Henschel-Steinau Inc.

Product: Shredded cheese
Number of displays: 500
P-O-P companies: Brigandi & Associates (design and promotion development), Chicago; Chesapeake Display & Packaging Co. (manufacture), Westmont, Ill.
Distribution: Grocery stores
Introduction: November 1993
Duration: Promotional
Construction: Corrugated
Sargento shredded cheese is getting a big in-store push in underdeveloped markets during November and December, a time when the category is at its sales peak for the year.

Client: Mariani Packing Co.
Producer: Ruszel Woodworks Inc.