Packaged Foods

Client: Schmidt Baking
Product: Sunbeam bread
P-O-P company: Nashville Display, Nashville, Tenn.
Introduction: April 1992
Construction: The unit is made from wire and tubing with a powder-coated finish with a 3-D, die-cut, four-color chipboard sign. Two-color shelf talkers are used on the front of each shelf.

Client: California Kiwi Commission
Product: California kiwis
P-O-P company: Comark Merchandising, Elk Grove Village, Ill.
Introduction: November 1992
Construction: B-flute corrugated; rubber-die printed one color with spot label mount; die cut; and glue.

Client: Thumann's Deli Meats
Product: Deli meats
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Introduction: September 1992
Construction: Laminated wood-core frames, Melamine, glass, polystyrene, silkscreen printing, mirroring (silvering) and Perma Coat chalkboard surface.

Client: George A. Hormel Co.
Product: Dry sausage products
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Introduction: November 1992
Construction: Lightweight sheet metal with four litho-mounted header panels and a bottom foundation of four painted Masonite panels.

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Product: Frozen yogurt
Number of displays: Approximately 50,000
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Grocery stores
Introduction: February 1993
Duration: Permanent
Construction: High-impact styrene
Dannon Lite and Dannon Pure Indulgence logos have been added to the top of this prototype freezer divider, which helped show a 50 percent share of the market for the product in a six-week test.

Pepsi Express Lane Merchandiser II
Masterack

Product: Summer sausage
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
This corrugated display has built-in, heavy-duty qualities that allow it to hold as much as 500 pounds of product.