Packaged Foods

An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases

Brands provide special "retailtainment" activity

A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: The Integer Group, Denver

Product: Educational campaign encouraging healthy eating
Number of displays: 3,000
P-O-P company: Packaging Corporation of America, Lake Forest, Ill.
Distribution: Supermarkets
Introduction: March 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff