Packaged Foods

Client: Kraft Foods, Glenview, Ill.
Size of Run: 8,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Comments: Kraft developed a brand new category -- refrigerated meals -- designed to be placed between fresh meat and chicken. This injection-molded sign and spring-loaded tray keep an assortment of packages neatly merchandised.

Client: Kraft Foods, Glenview, Ill.
Size of Run: 25,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Variable-force springs on this shelf display keep packages of coffee neatly faced at all times. When only one package is left in a track, a small aisle violator extends from the display to draw more attention and also to alert retailers that it's time to restock.

Client: Equiva Services, Houston
Size of Run: 1,000
Producer: Paul Flum Ideas, St. Louis
Division: Permanent, Convenience Store Retailer
Comments: This permanent display has easily changed graphic panels that enable Texaco to feature a variety of regional promotions.

Client: Ocean Spray Cranberries, Lakeville-Middleboro, Mass.
Size of Run: 10,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Grocery and General Merchandise: Processed Foods
Comments: This floorstand was designed to dispense 1-ounce trial packs of new flavored, dried cranberries in a more cost-effective manner than live product sampling. A tear pad of coupons mounted to the display helped to encourage repeat purchases of the product.

Client: The Kellogg Co., Battle Creek, Mich.
Size of Run: 10,000
Producer: Frank Mayer & Associates, Grafton, Wis.
Division: Permanent, Services: Other Service Establishments
Comments: Kellogg's Foodservice Division improved upon prior cereal dispensing machines with this unit, which features fewer parts and easier disassembly for cleaning in dishwashers. Graphic inserts are easily updated.

Client: The Kellogg Co., Battle Creek, Mich.
Size of Run: 1,000
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Services: Quick Service Restaurants
Comments: Injection-molded star-shaped trays merchandise six packages per row in a square foot of counter space. Restocking is easy as packages snap into holders and are held securely as the trays are rotated.

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

Client: Kelloggs Co., Battle Creek, MI
Introduction: January 15, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 7" x 10" x 1 1/2"
Weight: 1/2 lb.
Producer: Joliet Pattern Inc., Crest Hill, IL
Comments: Lenticular graphics on 3-D shelf signs for Kellogg's new Disney cereals shift scenes as shoppers walk past the display.