Packaged Foods

Product: Puffin ice cream and frozen yogurt
Number of displays: 100
P-O-P company: TecArt Industries Inc., Farmington Hills, Mich.
Distribution: Anywhere dessert is served
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed, high-impact Dow ABS plastic (box); screen-printed clear acrylic (face panel)
A sign highlights the "chunks and stuff" found in Puffin ice cream and frozen yogurt, new products with the look of soft serve, but with the chunks found in superpremium ice cream.

Product: Pillsbury Co. Green Giant mushrooms
Number of displays: 10,000
P-O-P company: Display-Pak, Minneapolis
Distribution: Supermarkets
Introduction: February 1993
Duration: Semi-permanent
Construction: Wire
A hanging wire basket provides Pillsbury with a secondary location for merchandising its mushrooms.

Client: Continental Baking Co.
Producer: KCS Industries Inc.
Category: Paper: Floorstand, Endcap or Sidekick
Comments: A fun-house mirror was incorporated to make the consumer appear thinner. For one-third the price of traditional methods, a 0.002-thick Mylar surface was used in combination with an adhesive and unique laminating technique to overcome the problem of the Mylar showing any texture of the substrate, which would negatively affect the reflection or clarity of the mirror's surface.

Client: George A. Hormel Co.
Product: Dry sausage products
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Introduction: November 1992
Construction: Lightweight sheet metal with four litho-mounted header panels and a bottom foundation of four painted Masonite panels.

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Client: Schmidt Baking
Product: Sunbeam bread
P-O-P company: Nashville Display, Nashville, Tenn.
Introduction: April 1992
Construction: The unit is made from wire and tubing with a powder-coated finish with a 3-D, die-cut, four-color chipboard sign. Two-color shelf talkers are used on the front of each shelf.

Client: California Kiwi Commission
Product: California kiwis
P-O-P company: Comark Merchandising, Elk Grove Village, Ill.
Introduction: November 1992
Construction: B-flute corrugated; rubber-die printed one color with spot label mount; die cut; and glue.