Pillsbury Refrigerated Baked Goods
Products: Refrigerated baked goods
Number of displays: 4,000, with 14,000 more over the next two years
P-O-P companies: Milton Merl and Associates (shelving), New York; Gage In-Store Marketing (design, header and category identifiers), Minneapolis
Distribution: Supermarkets
Introduction: August 1995
Duration: Permanent
Construction: Sheet metal (shelving); injection-molded and vacuum-formed plastic (header, category identifiers)
