Packaged Foods

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Planters Nutrition, Triscuit, Crystal Light On-The-Go, Breakstone Cottage Cheese for Digestive Health, Post Healthy Classics
Distribution: Wal-Mart Supercenters
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: TV: Four weeks; Sampling Event: One day; HomeMade Print Ad: One month
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100

Client: Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kellogg's Products; Shrek the Third Film
Distribution: Supermarkets
Number of Stores: 800 - 5,000
Production Run Quantity: 800, 3000, 5000
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 74" x 72" x 36"
Weight: 12 lbs.
Budget Category (U.S.): $26 - $50

Client: Kalahari Pepper Co., Birmingham, AL
Product(s) Promoted: Hot Sauce
Distribution: Southeast Region
Number of Stores: 20
Production Run Quantity: 200 boxes
Introduction: January 2007
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 24" x 1"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Chips Deluxe, Fudge Shoppe and other Keebler Cookies
Distribution: Supermarkets Nationwide
Number of Stores: 5,500
Production Run Quantity: 6,000
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Madden Communications Inc. for Kraft Foods, Wood Dale, IL
Product(s) Promoted: Oscar Mayer Bacon
Distribution: Supermarkets
Number of Stores: 15,500
Production Run Quantity: 15,500
Introduction: May 2007
Intended Duration: 6 months
Dimensions (H x W x D): 6" x 10" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $6 - $10

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Earthgrains Bread
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 4 months
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Jel Sert Co., West Chicago, IL
Product(s) Promoted: Milk Flavoring Straws
Distribution: Walgreens, Wal-Mart and Target
Number of Stores: 80% placement
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 13" x 19"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15