Packaged Foods

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Madden Communications Inc. for Kraft Foods, Wood Dale, IL
Product(s) Promoted: Oscar Mayer Bacon
Distribution: Supermarkets
Number of Stores: 15,500
Production Run Quantity: 15,500
Introduction: May 2007
Intended Duration: 6 months
Dimensions (H x W x D): 6" x 10" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $6 - $10

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Earthgrains Bread
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 4 months
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Jel Sert Co., West Chicago, IL
Product(s) Promoted: Milk Flavoring Straws
Distribution: Walgreens, Wal-Mart and Target
Number of Stores: 80% placement
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 13" x 19"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Wrigley's Traditional Sweet, Orbit, Extra and Eclipse Gum
Distribution: Albertsons, Food Lion, H-E-B, Kroger, Winn-Dixie
Number of Stores: 3,900
Production Run Quantity: 5,000
Introduction: January 2006
Intended Duration: 1 month
Dimensions (H x W x D): 40" x 23" x 19"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Keebler Crackers (Club, Toasteds, Town House, Wheatables)
Distribution: Supermarkets Nationwide
Number of Stores: 10,000
Production Run Quantity: 10,500
Introduction: November 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Client: Kraft Canada Inc., Don Mills, Ontario
Product(s) Promoted: Assorted Ritz Chips
Distribution: Christie's Grocery
Number of Stores: 100
Production Run Quantity: 100
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 79" x 48" x 22"
Weight: 85 lbs.
Budget Category (U.S.): $451 - $500
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread, Heart Healthy Baked Goods
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: September 2006
Intended Duration: Ongoing
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50