Packaged Foods

Client: Zespri Kiwifruit, New Zealand,
Product(s) Promoted: Kiwi Fruit
Distribution: Various Supermarket/Grocery Trade
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: 5/27/08
Intended Duration: 3 months
Dimensions (H x W x D): 80" x 32" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2008 Contest Declaration

Client: Sargento Foods Inc., Plymouth, WI
Product(s) Promoted: Food Accessories
Distribution: Food Brokers, Store Chains
Number of Stores: 5,000
Production Run Quantity: 30,000
Introduction: 4/30/08
Intended Duration: 2-3 years
Dimensions (H x W x D): 5" x 6" x 14"
Weight: 1 lb.
Budget Category (U.S.): $6-$10 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kellogg's Snacks Brands
Distribution: Supermarkets
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 1/8/08
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 40" x 21" x 15"
Weight: 36 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Indiana Jones and the Kingdom of the Crystal Skull Movie and Kellogg Snacks
Distribution: Grocery Stores
Number of Stores: 3,000
Production Run Quantity: 7,229
Introduction: 3/17/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 72" x 33" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2008 Contest Declaration

Client: Sara Lee, Downers Grove, IL
Product(s) Promoted: Breakfast, grilling, lunch, sandwich and specialty bakery products
Distribution: Albertsons Grocery Stores
Number of Stores: 10
Production Run Quantity: 10
Introduction: 11/1/07
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 48" x 0"
Weight: 1 lb.
Budget Category (U.S.): $251-$300 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: McCormick & Co., Hunt Valley, MD
Product(s) Promoted: Spices, Herbs and Seasonings
Distribution: National Grocery
Number of Stores: 8,000
Production Run Quantity: 10,000
Introduction: 3/10/08
Intended Duration: 3-5 years
Dimensions (H x W x D): 18" x 48" x 22"
Weight: 8 lbs.
Budget Category (U.S.): $351-$400 (display only)
Producer: Trans World Marketing, East Rutherford, NJ

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Design of the Times 2008 Contest Declaration

Client: Sara Lee, Downers Grove, IL
Product(s) Promoted: EarthGrains 100% Natural Wide Pan Breads (Wheatberry, 7-Grain, Whole Wheat)
Distribution: Grocery Store Chains
Number of Stores: 125
Production Run Quantity: 125
Introduction: 1/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 52" x 26" x 16"
Weight: 8 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Abbott Laboratories, Columbus, OH
Product(s) Promoted: EAS Myoplex Original and Lite
Distribution: GNC
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 5/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 30" x 18"
Weight: 30 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration