"It has to be a major frustration for brand marketers to walk into a store and see their display botched by the Dreaded Retail Gnome (DRG) even after they -- and the producer -- did everything reasonably possible to ensure proper setup, including printing assembly instructions on the unit itself. In the future, they'll have to pack common sense into the display so the decorative side is placed facing the shopper.
Report Card:
- Brand: B+. Good concept with excellent product protection and visibility.
