Packaged Beverages

Client: PepsiCo, Purchase, NY
Product(s) Promoted: 20 oz. and other cold single serve
Distribution: Midwestern Convenience Stores
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: 4/1/09
Intended Duration: 6 weeks
Dimensions (H x W x D): 31" x 29" x 22"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sparkling Beverage (Coke, Diet Coke, Coke Zero)
Distribution: Supermarkets
Number of Stores: 750
Production Run Quantity: 750
Introduction: 12/16/08
Intended Duration: 18 months +
Dimensions (H x W x D): 72" x 56" x 24"
Weight: 85 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Retailer: Publix
Location: Tampa, FL

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Fuze, Gold Peak, and Vitamin Water single serve
Distribution: Hospital cafeterias nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/09
Intended Duration: 6 months- 1 year
Dimensions (H x W x D): 51" x 24" x 21"
Weight: 45 lbs.
Budget Category (U.S.): $151 - $200 (display only)

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Powerade
Distribution: Cub Foods Store
Number of Stores: 300
Production Run Quantity: 400
Introduction: 3/1/09
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 28" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration