Packaged Beverages

Client: Pepsi Bottling Group Southern Div., Orlando, FL
Product(s) Promoted: 2 liter, 12-packs, 6 packs of 24 oz., and others
Distribution: Publix
Number of Stores: 600
Production Run Quantity: 1,000
Introduction: 3/1/09
Intended Duration: 2-3 years
Dimensions (H x W x D): 84" x 48" x 48"
Weight: 100 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration

Client: San Diego Metropolitan Transit/The Coca-Cola Co., San Diego, CA
Product(s) Promoted: Coca Cola/Balboa Parks and Museums in San Diego
Distribution: Vending machines in trolley stations throughout San Diego
Number of Stores: Over 50 vending machines
Production Run Quantity: 1,000
Introduction: 10/1/08
Intended Duration: about 4 weeks
Dimensions (H x W x D): 10" x 15" x 1"
Weight: 8 lbs.
Budget Category (U.S.): Less than $5 (display only)

Retailer: Publix
Location: Tampa, FL

Client: Nestlé Co., Colombia, Bogota
Product(s) Promoted: malted
Distribution: Supermarkets
Number of Stores: 100
Production Run Quantity: 100
Introduction: 6/9/09
Intended Duration: temporary
Dimensions (H x W x D): 12" x 14" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Solutions Group S.A., Bogota

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Mountain Dew
Distribution: Supermarkets Nationwide
Number of Stores: 2,300
Production Run Quantity: 2,460
Introduction: 3/23/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi and Crush
Distribution: Convenience Stores Nationwide
Number of Stores: 30,000
Production Run Quantity: 2,000
Introduction: 1/5/09
Intended Duration: 12 months
Dimensions (H x W x D): 1" x 12" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

Client: illycaffé North America Inc., Rye Brook, NY
Product(s) Promoted: illy iperEspresso product and machines
Distribution: High-end supermarkets, cafés and illy coffee shops
Number of Stores: 100
Production Run Quantity: 100
Introduction: 4/1/09
Intended Duration: 48 months
Dimensions (H x W x D): 69" x 30" x 20"
Weight: 150 lbs.
Budget Category (U.S.): $951 - $1,000 (display only)

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi
Distribution: Convenience Stores
Number of Stores: 10,000
Production Run Quantity: 1 million
Introduction: 12/1/08
Intended Duration: 6-9 Months
Dimensions (H x W x D): 2" x 2" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi Innovation - all single serve packages
Distribution: Supermarkets
Number of Stores: 400
Production Run Quantity: 500
Introduction: 9/10/08
Intended Duration: 18 months
Dimensions (H x W x D): 64" x 28" x 29"
Weight: 101 lb.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: Glaceau, Whitestone, NY
Product(s) Promoted: Vitaminwater 10
Distribution: Convenience Stores
Number of Stores: More than 4,000
Production Run Quantity: 5,000
Introduction: 3/2/09
Intended Duration: 1 year +
Dimensions (H x W x D): 63" x 15" x 19"
Weight: 235 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: NYSCO Products, Bronx, NY

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Design of the Times 2009 Contest Declaration