Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Excedrin Extra Strength and Migraine Caplets
Distribution: Kroger Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ
Design of the Times 2010 Contest Declaration
