OTC

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Dr. Scholl's For Her Product Line
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 4/5/10
Intended Duration: 1 month
Dimensions (H x W x D): 64" x 15" x 14"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Merck Consumer Care, Roseland, NJ
Product(s) Promoted: Zegerid OTC Product
Distribution: Walmart, Walgreens, Rite Aid
Number of Stores: 20,800
Production Run Quantity: 46,628
Introduction: 5/11/10
Intended Duration: 3 months
Dimensions (H x W x D): 53" x 16" x 4"
Weight: 20 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Mechtronics Corp., White Plains, NY

Design of the Times 2010 Contest Declaration

Client: Johnson & Johnson Sales and Logistics, Morris Plains, NJ
Product(s) Promoted: Neosporin & Band-Aid
Distribution: Walmart
Number of Stores: 8,000
Production Run Quantity: 8,000
Introduction: 4/26/10
Intended Duration: 3 months
Dimensions (H x W x D): 10" x 30" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Boehringer Ingelheim, Ridgefield, CT
Product(s) Promoted: Dulcolax Balance Laxative
Distribution: Mass merchants, Walgreens, CVS/pharmacy and Rite Aid
Number of Stores: 3,300
Production Run Quantity: 3,300
Introduction: 9/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 52" x 14" x 12"
Weight: 28 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Noah's Naturals, Los Angeles, CA
Product(s) Promoted: Powdered Dietary Supplement
Distribution: Walgreens
Number of Stores: 1,800
Production Run Quantity: 2,200
Introduction: 1/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 10" x 18" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Bay Cities, Pico Rivera, CA

Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Prevacid 24 Hour
Distribution: Supermarkets
Number of Stores: 26,600
Production Run Quantity: 26,600
Introduction: 11/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 48" x 16" x 16"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Marketing Drive, Norwalk, CT

Design of the Times 2010 Contest Declaration

Client: Acuvue Vistakon Division of Johnson & Johnson, Jacksonville, FL
Product(s) Promoted: Acuvue Moist Brand Contact Lenses
Distribution: Independent Eye Care Professionals and Retail Chains
Number of Stores: 1,500
Production Run Quantity: 2,000
Introduction: 2/1/09
Intended Duration: 2 months (estimated)
Dimensions (H x W x D): 6" x 18" x 8"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: The Integer Group, Lakewood, CO

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Benefiber
Distribution: Walmart
Number of Stores: 3,900
Production Run Quantity: 7,844
Introduction: 1/14/10
Intended Duration: 3 months
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 13 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration