Office Supplies

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: National Tier II Stores
Number of Stores: 1,500
Production Run Quantity: 1,550
Introduction: December 2006
Intended Duration: 4 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Jasco, Sydney, Australia
Product(s) Promoted: Foldable Chair Mats
Distribution: Officeworks, Jasco
Number of Stores: 100
Production Run Quantity: 100
Introduction: October 2006
Intended Duration: Ongoing
Dimensions (H x W x D): 63" x 38" x 38"
Weight: 45 lbs.
Budget Category (U.S.): $201 - $250
Producer: E S Robbins Corp., Muscle Shoals, AL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Rand McNally, Skokie, IL
Product(s) Promoted: Rand McNally Family Adventure Guide
Distribution: Office Supply and Bookstores
Number of Stores: 1,300
Production Run Quantity: 1,500
Introduction: September 2006
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 66" x 16" x 15"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Windows Vista and Office Software
Distribution: CompUSA
Number of Stores: 230
Production Run Quantity: 260
Introduction: January 2007
Intended Duration: 6 months
Dimensions (H x W x D): 36" x 42" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: iDL Worldwide, Portland, OR

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Windows Vista Software
Distribution: Best Buy, Circuit City, CompUSA, Staples, Office Depot, OfficeMax
Number of Stores: 6,000
Production Run Quantity: 35,000 trays
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 67" x 96" x 9"
Weight: 20 lbs.
Budget Category (U.S.): $351 - $400

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Premium
Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
Number of Stores: 12,700
Production Run Quantity: 500,000
Introduction: November 2006
Intended Duration: 5 months
Dimensions (H x W x D): 8" x 6" x 2"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Martin Designs Ltd., Ashland, OH
Product(s) Promoted: Children's Art Supplies
Distribution: Stationery/Office/Gift Stores
Number of Stores: 250
Production Run Quantity: 250
Introduction: April 2007
Intended Duration: 6 months
Dimensions (H x W x D): 56" x 23" x 19"
Weight: 14 lbs.
Budget Category (U.S.): $51 - $100
Producer: Buckeye Container, Wooster, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sanford North America, Chicago, IL
Product(s) Promoted: Prismacolor colored pencils, Art Stix and other graphite/drawing materials
Distribution: Independent art, craft and hobby stores
Number of Stores: 350
Production Run Quantity: 350
Introduction: October 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200

Client: Sanford Brands, Oak Brook, IL
Product(s) Promoted: Sharpie, Expo, Papermate and Sharpie Accent Brands
Distribution: Staples
Number of Stores: 1,444
Production Run Quantity: 1,444
Introduction: February 2007
Intended Duration: 3 months
Dimensions (H x W x D): 68" x 48" x 40"
Weight: 110 lbs.
Budget Category (U.S.): $151 - $200

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy stores nationwide
Number of Stores: 816
Production Run Quantity: 816
Introduction: January 2007
Intended Duration: 5 months
Dimensions (H x W x D): 96" x 192" x 72"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100