Office Supplies

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Premium
Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
Number of Stores: 12,700
Production Run Quantity: 500,000
Introduction: November 2006
Intended Duration: 5 months
Dimensions (H x W x D): 8" x 6" x 2"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Martin Designs Ltd., Ashland, OH
Product(s) Promoted: Children's Art Supplies
Distribution: Stationery/Office/Gift Stores
Number of Stores: 250
Production Run Quantity: 250
Introduction: April 2007
Intended Duration: 6 months
Dimensions (H x W x D): 56" x 23" x 19"
Weight: 14 lbs.
Budget Category (U.S.): $51 - $100
Producer: Buckeye Container, Wooster, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sanford North America, Chicago, IL
Product(s) Promoted: Prismacolor colored pencils, Art Stix and other graphite/drawing materials
Distribution: Independent art, craft and hobby stores
Number of Stores: 350
Production Run Quantity: 350
Introduction: October 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200

Client: Sanford Brands, Oak Brook, IL
Product(s) Promoted: Sharpie, Expo, Papermate and Sharpie Accent Brands
Distribution: Staples
Number of Stores: 1,444
Production Run Quantity: 1,444
Introduction: February 2007
Intended Duration: 3 months
Dimensions (H x W x D): 68" x 48" x 40"
Weight: 110 lbs.
Budget Category (U.S.): $151 - $200

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy stores nationwide
Number of Stores: 816
Production Run Quantity: 816
Introduction: January 2007
Intended Duration: 5 months
Dimensions (H x W x D): 96" x 192" x 72"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Windows Vista Operating System
Distribution: Regional retail chains
Number of Stores: 380
Production Run Quantity: 380
Introduction: January 2007
Intended Duration: 1-2 months
Dimensions (H x W x D): 60" x 18" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Windows Vista and Office
Distribution: Major chains nationally and internationally
Number of Stores: 2,100
Production Run Quantity: 2,100 ea. of two versions
Introduction: January 2007
Intended Duration: 1-2 months
Dimensions (H x W x D): 59" x 20" x 18"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: OfficeMax, Office Depot, CompUSA, Toys "R" Us, Staples, Meijer, Fred Meyer
Number of Stores: 3,860
Production Run Quantity: 4,300
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300