Media

Client: Western Publishing Co.
P-O-P company: Stone Container, Richmond, Va.

Product: Audio books
Number of displays: 500
P-O-P companies: Great Northern Corp. (design and manufacture), Racine, Wis.; and Nordic Printing, Minneapolis
Distribution: Video stores and supermarkets
Introduction: June 1995
Construction: Corrugated (structure); metal (shelf supports); paper (graphic labels)
Although its audio books display is aimed at video stores, Rezound officials think it may work well in venues such as campgrounds, restaurants and cruise ships.

Client: Marvel Entertainment Group
Producer: Thomson-Leeds Co.; New York
Category: Inflatables
Comments: This 68-inch-long display was designed for use in comic book stores. The goal was to provide instant recognition for the Wolverine character, with particular emphasis on his signature claws. Seven different inflatable chambers were produce -- six for the claws alone. The display is cost-effective as well, shipping flat in an envelope pouch.

Client: Dorling Kindersley Publishers
Producer: Rand Display; Englewood Cliffs, N.J.
Category: Wood Fixture
Comments: The client needed a merchandiser to showcase books side by side. The wood and acrylic unit is sturdy and allows product visibility. It displays up to 350 books of various sizes on all four sides of the unit. The five-tiered boutique also provides up to 34 face-out areas.