Media

Product: 1998 calendars
Number of displays: 20,000
P-O-P companies: Display Dynamics (display), Minneapolis; John Roberts Co. (printing), Minneapolis
Distribution: Supermarkets
Introduction: October 1997
Duration: Temporary
Construction: Corrugated
The Milk Industry Foundation promoted its celebrity milk mustache campaign through calendars available in a prepacked corrugated floor display.

Product: Spree Foncard prepaid phone cards
P-O-P company: Printing Service Co., Dayton, Ohio
Distribution: Convenience stores, college bookstores, gas stations
Introduction: July 1997
Duration: Temporary
Construction: Cardstock, corrugated
A poster showing NFL stars helps tout special 10-minute collectible prepaid phone cards featuring any one of 12 NFL stars. The phone cards were also supported by a standee, shelf talkers and danglers.

Client: Meredith Books, Des Moines, Iowa
P-O-P Company: DisplayGroup Long-view Fibre Co., Milwaukee
Division: Temporary, Books, Newspapers and Magazines
Comments: The display had to draw attention to the fact that this was a new and revised edition of this cookbook. The header displays one book because all of the copies are shrink wrapped. The trays can be detached from the base for counter placement. The display is credited with helping to sell more than 600,000 books.

Yummy and Educational

Marketer: Disney Interactive, Burbank, Calif.
Objective: To stimulate sales by establishing product identification and achieve premium product placement with maximum visibility within the retail environment.
Number of Displays: 1,500
Construction: The base is 200-pound B-flute with 100 percent flexo coverage that is die cut. The lug ons are 200-pound B-flute with full litho label 80-pound C1S that is die cut.
Introduced: June 1997
Producer: Display Graphics, Chicago

Client: B. Dalton Booksellers
Producer: Medallion Associates, New York
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Toys/Sporting Goods/Recreational Products
Intended Length of Use: 2 months
Production Run: 650
Unit Cost Range: Less than $24