Media

Publisher/Distributor: Fantagraphics Books, Seattle
Products Promoted: Comic books
Objective: The freestanding easel display is designed to present current and future issues of the ACME Novelty Library. It takes up a small amount of space, yet presents a lot of product and highlights the artwork of the covers. Each pocket has a unique shape and is designed to accentuate the uniquely designed comic books.
Distribution: Comic book stores
Number of Displays: 500

Publisher/Distributor: St. Martins Press Inc., New York
Product Promoted: Best-selling novel, "Neanderthal"
Objective: To create an innovative display to generate sales and capitalize on the novel's prehistoric theme. It includes a three-dimensional bridge swaying between mountains.
Distribution: Small bookstores including airport bookstores
Construction/Materials: Corrugated
Introduction: April 1997
P-O-P Producer: Inland Paperboard and Packaging Inc., Indianapolis

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Publisher/Distributor: Ideal School Supply, Mountain View, Calif.
Product Promoted: "Hands-on-Math" educational books and games
Objective: To merchandise educational books and bagged games, as well as supplementary accessories on a freestanding display.
Distribution: Educational supply retailers
Number of Displays: 500
Construction/Materials: Injection-molded plastic; metal/wire
Introduction: April 1997
P-O-P Producer: Midway Displays Inc., Bedford Park, Ill.

Publisher/Distributor: Random House/Childrens Publishing Group, New York
Products Promoted: Assortment of mixed titles and formats of the Dr. Seuss books license
Objective: To increase sales of the book line while celebrating the "Cat in the Hat"'s 40th birthday year. It creates an in-store celebration and anchors it by supporting events and promotional activity.
Distribution: Supermarkets, mass merchants, bookstores
Number of Displays: 3,800

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

Publisher/Distributor: Chas. Levy Co., Chicago
Products Promoted: Magazines
Objective: Chas. Levy wanted a flexible display that would keep magazines organized and in a dedicated spot on a rack. The company also wanted it to show more of the magazine facings that range in size. The height is flexible from 10 to 13 rows.
Distribution: Best Buy stores
Number of Displays: More than 1,200
Construction/Materials: Wood, metal, plastic, masonite
Introduction: August 1997
P-O-P Producer: AG Industries Inc., Cleveland

Publisher/Distributor: D.K. Publishing, New York
Product Promoted: D.K. Eyewitness video series and Visual Dictionary books
Objective: To provide multi-product presentation and generate sales volume strong enough to launch into other pallet programs.
Distribution: Sam's Warehouse Club Stores
Number of Displays: 450
Construction/Materials: B-flute corrugated
Introduction: February 1997
P-O-P Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Publisher/Distributor: Southern Living/Time Distribution Services, New York
Product Promoted: Coastal Living premiere issue
Objective: To support the launch of a new "magazine for people who live on a coast or dream about living there." The display is intended to achieve retailer support and tie into the theme and feel of the summer months.
Distribution: Supermarkets and drugstores
Number of Displays: 3,000
Construction/Materials: B-flute corrugated, high-gloss printing, litho-mounted headers and rope handles