Media

Client: Cook Communication, Colorado Springs, Colo.
Introduction: January 2003
Number of displays: 700
Construction: Acrylic, Luan plywood, MDF
Distribution: Bible SuperStores
P-O-P company: The Alison Group, Longmont, Colo.
Comments: This unit was designed to help the retailer increase visibility of a best-selling product line.

Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges

Client: Thomas Nelson Inc., Nashville, Tenn.
Introduction: September 2003
Number of displays: 800
Construction: Corrugate, litho label
Distribution: Family Christian Stores
P-O-P company: U.S. Display Group Inc., Tullahoma, Tenn.
Comments: This corrugated standee, intended for front-store placement, promoted "Wild at Heart," which was Family Christian Stores' book of the year.

Client: Thomas Nelson Inc., Nashville, Tenn.
Introduction: September 2003
Number of displays: 1,200
Construction: Corrugated, litho label
P-O-P company: U.S. Display Group Inc., Tullahoma, Tenn.
Comments: The clients wished to get counter placement with this corrugated display. It was shipped to Christian Bookseller Association (CBA) markets.