Banta Pencil Fun Merchandiser
Client: Banta Packaging and Fulfillment Services, Menasha, Wis.
Materials: Direct-to-board flexographic printing on corrugated, 4-color process litho spot labels.
Introduction: August 2002
Size of Run: 500
Awards: Platinum, Design of the Times 2003
Comments: Designed for placement in Christian bookstores, this temporary merchandiser fulfilled several objectives: it provided a small footprint, enabled 360-degree shoppability, was easy to assemble, allowed for front-facing titles, and met a critical budget requirement.
