Media

Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards

Client: Scholastic Inc., New York, NY
Introduction: April 1, 2004
Size of Run: 21,000
Distribution: Book, specialty and toy stores
Dimensions (H x W x D): 6'4" x 2' x 1'6"
Weight: 25 lb.
Producer: The Display Connection Inc., Moonachie, NJ

Client: TV Guide, Radnor, PA
Introduction: January 1, 2004
Size of Run: 40,000
Distribution: Supermarkets
Dimensions (H x W x D): 1'0" x 2' x 6"
Weight: 5 lb.
Producer: Trion Industries Inc., Wilkes Barre, PA

Client: DK Publishing Inc., New York, NY
Introduction: October 27, 2003
Size of Run: 2,500
Distribution: Bookstores
Dimensions (H x W x D): 4'1" x 1'11.75" x 1'5.5"
Weight: 12 lb.
Producer: Emjay Display Inc., Lancaster, PA

Client: Scholastic, Inc., New York, NY
Introduction: April 1, 2004
Size of Run: 4,500
Distribution: Mass Merchants, Supermarkets, Toy Stores
Dimensions (H x W x D): 4' x 4' x 2'
Weight: 120 lb.
Producer: The Display Connection Inc., Moonachie, NJ

This temporary display had to hold a variety of books within a small footprint, yet draw the attention of children and adults with a fun pencil shape. Easy assembly also was key in getting the display placed in stores.

• 360-degree surface area. Books can be seen and purchased from all sides of the display.
• Organized shelves. Tiers present a clean appearance and make restocking of books easy.
• Pencil shape. Ties in with the "Pencil Fun" theme of some of the books.

Design Data